Consider investments in alternatives to your current platform that will substantially modernize your content delivery capabilities and raise the bar on your digital experiences. These include:

• Services that encapsulate existing content repositories and leverage current investments

• Innovative tools, technologies, and content management capabilities that are not provided by your current content platform

Once you have identified the essential gaps and assessed your alternatives, acquiring new technologies is often the best way to modernize your content platform and deliver the branded digital experiences your target audiences expect. Modest strategic investments can have a large multiplier effect on your overall environment. Invariably, content platform modernization is going to involve additional IT investments. But there is one caveat that comes from mapping your customer journeys: you should pay particular attention to your overall business environment. Remember that technology for technology’s sake is not the best answer. Innovative content technologies are the enablers for business transformation, not the solutions in their own right. When it comes to a smart investment strategy for digital experiences, make sure that your business goals are driving your technology decisions.

Source: “MAKING THE TRANSITION FROM CONVENTIONAL WEB TO CONTEMPORARY DIGITAL EXPERIENCES”