10 Essential Social Media Marketing Statistics for 2017

Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3. Female internet users are more likely to use Instagram than...

read more

Big Data analytics

Business analytics is...

Multiple Modes to Search for and Find Content

A modern content...

The digital content explosion

Whether your target...

Big Data analytics

Business analytics is revealing details about customers that were never learned before. WHY IT’S IMPORTANT Customer data uncovers opportunities to identify pain points, upsell and cross-sell. Every dollar invested in business analytics delivers a $13 ROI.11 In fact,...

read more

Raise the bar with alternative platforms

Consider investments in alternatives to your current platform that will substantially modernize your content delivery capabilities and raise the bar on your digital experiences. These include: • Services that encapsulate existing content repositories and leverage...

read more

Channeling Digital Assets

There is a secret sauce for doing business in the digital age— rich media encapsulated by digital assets pervade all aspects of today’s digital experiences and must be managed effectively. As a mobile shopper, you might want to buy a sweater on your smartphone. A set...

read more

Streamlining Branded Experiences

To succeed in the attention economy, companies must delight their target audiences with branded experiences. Nowhere is this more essential than when it comes to optimizing the use of rich media. Online marketing campaigns

read more

Multiple Modes to Search for and Find Content

A modern content platform supports the wide range of information retrieval techniques that are appropriate for various situations. • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the meaning of particular queries, using...

read more

Experiencing an Energy Company through Branded Connections

A European energy company needed to build out its direct-to-consumer capabilities based on the visitor’s goals. When prospects sought information online, they were most likely in the midst of a shopping experience. They looked for rate-related information and other...

read more

The digital content explosion

Whether your target audience relies on smartphones, tablets, or PCs, omnichannel delivery capabilities are a key requirement for a modern WCM platform. You must be able to easily deliver information that your customers, partners, and employees find relevant—via their...

read more

Digital Assets and Business Transformation

How should you manage your digital assets to unlock business value and substantially improve financial results? Rich media management begins with a system of record. Within your organization, a digital asset management (DAM) system serves as the single source of truth...

read more

Customer mobility

WHY IT’S IMPORTANT Expectations of what customer service should be are higher than they have ever been. In today’s mobile world, your customers expect 24/7 engagement any time and from anywhere. They are no longer content to work within your set business hours. They...

read more