There are many pitfalls for anyone seeking to have a website developed. Your website is part of your “brand” and is usually the first impression that a prospective client, fan, or recording label has of you and your brand. Thus, a properly designed website must go beyond coding, beyond the friend of a friend who says they develop websites, or the one person operations that hangs a “design shingle” on their front porch.
Graphic design must play a fundamental part of any web design. It not only is the creative spirit of your site but is critical to the overall branding strategy of a product, business or recording artist. Graphic Design encompasses everything from back ground images, banners and button controls to color scheme, text style, and graphics.
An ideal graphic design can give a huge boost to your website by increasing its visual appeal, professionalism, brand value and usability.
Visual appeal is vital to web design because it promotes communication of ideas to your viewers by stimulating aesthetic senses and increasing a feeling of connection.
Effective graphic design also lends an air of professionalism to your site. Visitors are more likely to consider your content worthy of reading if the overall website gives an appearance of authority on the subject.
Finally, good graphic design increases the usability of your site. Web visitors often have little patience for complex or confusing sites and will move on fairly quickly. You can encourage viewers to stay on your site by using graphic design to keep navigation simple, making sure your graphics are content appropriate, and choosing eye-pleasing colors and text styles.