by Kim Siemens | Oct 16, 2017 | Digital Marketing
To succeed in the attention economy, companies must delight their target audiences with branded experiences. Nowhere is this more essential than when it comes to optimizing the use of rich media. Online marketing campaigns depend on having the right visual themes...
by Kim Siemens | Oct 16, 2017 | Customers
To improve the customer experience, you need to design and deliver actionable communications. They should use clear and concise language and be compliant, accurate, and controlled. All this requires synchronizing the right data with CCM software and the business...
by Kim Siemens | Oct 16, 2017 | Data
A modern content platform supports the wide range of information retrieval techniques that are appropriate for various situations. • Full-text retrieval is based on predefined words and phrases and/ or interpretations about the meaning of particular queries, using...
by Kim Siemens | Oct 16, 2017 | Digital Marketing
A European energy company needed to build out its direct-to-consumer capabilities based on the visitor’s goals. When prospects sought information online, they were most likely in the midst of a shopping experience. They looked for rate-related information and other...
by Kim Siemens | Oct 16, 2017 | Data, Digital Marketing
Whether your target audience relies on smartphones, tablets, or PCs, omnichannel delivery capabilities are a key requirement for a modern WCM platform. You must be able to easily deliver information that your customers, partners, and employees find relevant—via their...
